FAKE PERFECTIONISM
The word complex has become a feminine accessory since the beginning. Colloquially we understand complexes as a dissatisfaction of each person with some aspect of their physique or personality, which generates insecurity and low self-esteem, generally caused by imposed beauty canons and well-known stereotypes established in today's society. For this reason, I wanted to reflect on the mask that women have to go through to fulfill these stereotypes, that if you have to wear makeup, always be perfect, and all the effects that this causes on women. My idea is to show that the perfect does not exist and that the natural is our greatest strength.
CREDITS
Art Direction: Ainoa Aramburu
Photography: Ainoa Aramburu, Carlos Torres
Photography assistants: Maria Corina Pinto, Andrea Donoso
Hair and Make-up: Andrea Marques
Styling: Ainoa Aramburu
Models: Sabrina Castillo, Valeria Estrada, Lucia Estrada, Amelie Jouvin